Courtesy : Erik Arvidson
Monday, 8 December 2014
Courtesy : Erik Arvidson
Saturday, 1 November 2014
Thanks to social media, advertising online is a piece of cake.
Well, maybe not a piece of cake, but it’s a nice, easy and cheap way to market to your current clients and possible future clients. While sites like Facebook and Twitter are easy to use for marketing purposes, other outlets available can seem more difficult to market through.
As popular as YouTube is, it can be somewhat difficult to market through, especially if you’re not t he best videographer or even like to be on camera.
Using YouTube to market to your followers is like riding a bicycle: you may fall the first couple of times but once you get the hang of it, you never forget how to do it.
Blogging through YouTube has become an incredible way to send messages even for people who aren’t interested in starting their own business. Not only is watching videos a preferred method of communication, but this allows the reader to listen to your content or promotion without even having to be at their computer.
Creating videos for your followers to see can relay messages ranging from new products to just simply sharing an experience with a product.
The great thing about YouTube is that you don’t have to only use it to market your product or business. People like to see videos about anything; even if it’s you making a fool of yourself trying sushi.
Tutorials are also a great way to market new products. If you use constantly searched keywords in your video title to help promote your product, this is a great way to get people to watch your video as well as market your new product.
After making an initial video explaining who you are and what you do, it’s important to link all of your accounts to your YouTube channel.
If you’ve ever watched a video, sometimes a link will appear while hovering over the video or even at the bottom in the description of what the video is about. This can give users easy access to whatever their next step must be.
It’s important not to place too much information inside of the description area below the video. Not only is it distracting, but the chances the user is going to read it are slim to none. YouTube is intended for videos only – nobody wants to have to read there.
Gaining followers via YouTube is where many marketers find their difficulties. Unfortunately, unlike the other outlets of social media, when you post a video, unless the user is subscribed to your channel, they will probably not see it unless they are searching for it.
One of the easiest ways to allow your following to grow is to comment on other people’s videos. Instead of making a promotional comment about your brand, simply post something kind of positive about the video they posted. Not only does this pique their interest but they will probably visit your page to pay you a comment as well or just see what your video content is about.
Not only does this get your product and brand out there but it gives users the opportunity to see a few videos you’ve created and one day, gain their loyalty.
Creativity is an absolutely requirement when it comes to creating videos. If you’re concerned that you’re not funny enough to make a video, put somebody on there that is.
But seriously, that doesn’t have to happen either. If you have hired a copywriter or someone who writes your content, once the creative content is written, it’s easy to repeat it on screen for your followers. Using videos can help them put a face to your brand, so using yourself can be more beneficial than using an actor or actress.
Uploading one or two videos a week is enough – don’t get too video crazy. If you’ve got that friend who posts 5 or 6 selfies a week, you know how annoying that can be. One video a week would show your followers that you consistently have more information to share but it doesn’t overwhelm them with content.
More Social articles from Business 2 Community:
- Ferguson Fades From News Media, But Not From Social Media
- 5 Cool Twitter Marketing Tips For Your Brand
- Traditional Marketing Hacks for Social Marketing
- Why Website Optimization Trumps Search Engine Optimization
- 6 Strategies For Managing Your Company's Social Media Accounts
Courtesy : Tabitha Jean Naylor
Thursday, 23 October 2014
Thursday, 16 October 2014
Thursday, 9 October 2014
One of the most critical components of your Advisory Marketing plan is to stop chasing clients and start attracting them.
Today, we will show you a simple 3 step strategy on how to do just that.
There are two types of consultants and advisers : attractors and chasers.
Attractors do things differently than chasers and as a result, have a boat load of ideal clients in their lead generation funnel. Not surprising, they almost always make more money than advisors who follow the chaser model. Chasers spend the majority of their time on the hunt for new clients. They are often desperate for their next deal. Even though they spend the majority of their time chasing clients and attempting to close the deal, their closing rates are rarely better than their counter parts who use an attractor model. The chaser business model is like a roller coaster business – going from feast to famine and back again to repeat the never ending cycle.
But don’t worry, these 3 simple steps will show you how to stop chasing clients and start attracting them.
Step #1: Become an Attractor-
To become an attractor, you need to create a business that attracts your ideal prospects and clients. First, you need to find out what your ideal prospects and clients want, need, value and even fear. Once you find out what your ideal client wants, you simply need to deliver it. Chasers, on the other hand, are too busy selling or trying to sell that they don’t have the time to find out what their ideal clients want. Chasers generally believe they do not have the time to find out what their clients and prospects want, need, value or fear- nothing could be further from the truth. If they knew just how valuable it is to find out what their clients and prospects want, they would find the time to start asking questions.
Step #2: Find the Answer-
One of the biggest insights shared by Socrates was to never assume or tell but to ask, ask, ask. By asking your clients, prospects, centers of influence and reciprocal referral partners exactly what they want, you will know exactly what you need to do and offer to have a boat load of clients lined up wanting to do business with you. The best news about asking anyone and everyone who has knowledge of your ideal client, is that they are almost always willing to help you out by answering a few questions.
Some great questions include:
What keeps you up at night?
What is your top objective?
What has to happen in 1, 3, 5 years for you to be ecstatic about your financial situation?
What do you love about your current advisor (if they have one)?
What would you like your advisor to do differently, if anything?
How do you want to be remembered?
Do you have a plan to ensure that will happen in your estate plan?
Before you begin asking questions, take some time to create a questionnaire that includes all the questions you need to know to best serve your ideal client.
Step #3: Deliver it-
Once you have interviewed the people tied to your ideal client, you need to create a plan to deliver it. Your plan ideally includes the inner game, game plan and outer game. From your 12 month plan, identify the to-dos from most important to least important. Then determine who will complete each action. If you do not have the staff to ensure you complete the plan, hire another part or full time employee who can assist you execute the plan. The worst thing you can do is to start a plan and then stop it because you are too busy to execute it. To ensure you follow through on your plan, you need to plan for contingencies and do the upfront work to make it a reality.
The best advice is to understand that our actions produce our results. Consistent, right action produces consistent, right results just as inconsistent action produces inconsistent results. To ensure our actions are consistent, take the time to create a plan and do what is necessary to complete the plan to ensure you get the results you desire.
Monday, 6 October 2014
Lights! Camera! Action! To get the most from your ecommerce product videos, it's important to make them engaging. Take a look at these important tips to help your online business boost conversions with your product videos.
It’s time to pull out your director’s chair and make some killer product videos for your ecommerce site. Regardless of your experience or access to technology, follow these tips to make your videos a selling machine.
Today we give you two minutes of ecommerce advice to bolster your online success, we’re going to focus on tips and tricks to make your product videos engaging and effective.
- keep your videos short. No one wants to sit and watch an epic telenovela about why your products are so amazing. Keep it less than two minutes and try to make it flashy.
- Demo your product. Remember, you’re trying to sell with these product videos. The goal here is to essentially turn your product description into an interactive and engaging video. Thus, make sure that you’re showing off what the product can do and why customers should purchase.
- Along the same lines, it’s important to show the benefits of the product within your video. Don’t sit there and go through a laundry list of technical features. Instead, explain why those features are beneficial to the user and put them into a lifestyle perspective so customers can see how it will enhance their lives.
- Include product close-ups. Have you seen those restaurant commercials on TV where they have extreme close-ups of the food? You know, the ones where they splash the lemon juice that makes everything fantastic? Your job is to do the same thing – your product video will complement your product images, so make sure that you zoom in and show your products in a good light.
- Last but not least, always, always optimize your product videos when you post them to YouTube or distribute them elsewhere. Make sure you have a keyword-rich, engagin headline. Also be certain to include your tags and relevant keywords. Following these steps will help your videos appear higher in organic search results and help more people find them.
Hopefully this is helpful in making your ecommerce product videos a selling machine! If you have any questions, we’re always happy to help.
From me to you, happy selling!
Sunday, 28 September 2014
Saturday, 13 September 2014
Braj is the area that Krishna grazed his cattle, killed demons, and played on his melodious flute attracting milkmaids whom he bullied for butter. It was here that he ultimately found Radha, his inseparable companion. Virindavan, 15 km from Mathura, however, was the favorite romantic haunt of the divine couple.
A Documentary by Sudesh Malik