…Especially online. People prefer watching video to reading. That’s why TV is bigger than books.
Since video holds immense power to capture the attention of your target audience, we at fortuna show you a near hypnotic way to sell stuff with videos that gives new life to your products or services.
We will help you to reach wider audiences and garner interest towards your service or product. We are visual storytellers who convey your complex ideas into something your customers crave.
Why do you need it?
1. You only have 10 seconds to grab your visitors’ attention.
2. The first few minutes are crucial in building trust and relationships.
3. Many businesses have increased their revenue by at least 20%.
An explainer video can help supercharge your online marketing efforts. Now, more than ever before, people are using the web to find new products, businesses, and information.
We want answers to our questions – and we want them now. The web allows us to find information on just about anything in seconds. While textual information is great, most of us prefer not to read a wall of text. We want to see the information come to life through videos and imagery. With the digital video audience growing at a record pace, it only makes sense for you to invest in video marketing, and an explainer video is one of the best ways to get started.
Video Marketing Takes Center Stage If you’ve yet to dip your toes in the world of video marketing, you’re leaving money on the table. Web video is growing at an exponential rate and we don’t see any signs of it letting up anytime soon. More than 600 marketing professionals were surveyed for the 2013 Online Video Marketing Survey, and the results were quite surprising.
• 93% of marketing professionals used online video for marketing purposes as well as communication • 70% used video for SEO purposes • 60% used video for email marketing • 84% used videos for website marketing
Of those surveyed, 70% said they plan on increasing their spending on video marketing in the coming year.
Successful video marketing may seem overwhelming. Especially if you have the thought in your head that you have to hire a full video crew and have all the expensive equipment to go with it in order to produce videos.
The good news is that there are several affordably priced HD camcorders on the market, and your phone may even be able to shoot HD as well.
Combine that with affordable or free video editing tools, and you have what it takes to start promoting your business and its products or services on YouTube, Vimeo, and beyond. Below are actionable tips you can start implementing right away to get you started.
How to Perform Successful Video Marketing
Cross post on Vimeo, YouTube, Facebook, Google+. Google+ and YouTube are connected, but be sure to promote that you have a new video on all social networks as soon as it’s out.
Share snippets of video on Instagram, Snapchat, and Vine, as you are recording your full-length video as teasers.
Embed Your Videos Into Blog Posts
Embed videos into blog posts with a quick explanation for more visibility and extra content (which can help drive more traffic to your website and blog).
Create Product Videos
Create product videos for products to show how big an item is compared to a person (this is especially good for clothing or accessories), or how easy it is to use.
Videotape Company Events
Take videos of company events with employees to increase familiarity and the feeling that users know you personally.
Create a Series of Videos
Let one person or team from each department in your company have a “Day in the Life” video that explains what they do all day. Splice different segments together from throughout the day.
Create Video Testimonials
Shoot video testimonials instead of having clients or customers write them down. It personalizes the testimonial and makes it more authentic.
Give incentives (products, gift cards, drawings) for user-generated videos that promote your products or services. Share these videos on your video channels.
Host a Contest
Hold a contest to create an infomercial for your company, product, or services for employees and/or your customers. Make it fun and promote cheesiness!
Use Google Adsense
Look into Google AdSense for your YouTube videos to make a little more income for your efforts.
Provide Employees With Cameras
Give employees GoPro cameras to record company events or their experiences during their work day.
Invest in an HD Camera
If you need a high quality camera anyway, consider buying one that shoots HD video as well. Superzoom cameras are in between point-and-shoots and DSLRs and are an affordable option.
Invest in Simple Accessories
Buy a portable tabletop tripod for interviews and testimonials. There’s several affordable options on Amazon or eBay that can fit in your camera bag.
Conduct interviews with people from your industry at conferences and networking events. Have an interviewer with a wireless mic and someone to hold the camera (or a full-length tripod).
Display Product Durability
Make videos that show your product’s durability. “Will it Blend” from Blendtec and Otterbox’s community-generated YouTube videos are good examples:
Create Explainer Videos
If you specialize in accessories or complements to a main product (like iPad cases), buy the latest main product and do an explainer video about it with your review.
Poll Twitter, Facebook, and your website for questions from your audience and create an Ask the Expert video series with their answers.
Create Video Podcasts
Create a podcast with audio and video versions so users can view or listen, however they’d prefer.
Create Playlists on YouTube of related videos or series so they are easier to find.
Optimize Your Videos
Be sure to implement correct video SEO for your videos’ titles, descriptions, categories, and keywords. Be sure to always include a link to your home page or the most accurate interior page, as well as your phone number, in the description.
Answer Customer Questions in Video
If your customer service or support team keeps getting the same questions repeatedly, answer each one in a separate video, making the title the optimized version of the question they get asked.
Create Video Roundups
Include of roundup of that month’s new videos in a monthly newsletter or email blast, or as an addition to your existing scheduled emails.
Use Freelance Services
Use Fiverr or another freelance service to get a custom intro for all your videos to make them more professional.
Use Video Editing Software
Utilize free or affordable video editing software (such as Windows Movie Maker) and scale up according to your needs.
Record in Front of a Backdrop
Use a white sheet and PVC pipe to make an easy backdrop if you don’t have a blank wall to shoot your videos in front of.
In addition, before actually shooting your videos, it might help to do some reading on basic video principles and how to use your current technology to the best of your abilities. Things such as interviewers should always look at the camera occasionally when interviewing, and you should never shoot in front of a window where sunlight is coming it to reduce glare.
It’s easier than ever before to start creating video content for your business. And this can lead to more visibility, credibility, and easy-to-digest information for your audience.
Instagram has recently introduced video to its suite of options for users and advertisers. Photograph: Thomas Coex/AFP/Getty Images
With smartphones and tablets rapidly becoming the world's preferred method for connecting to the internet, brands are looking to mobile video as the next great battleground in advertising. Advertising tailored to mobile devices is growing rapidly as services such as Amazon Prime, Netflix, YouTube and Sky encourage mobile viewing. Meanwhile, social media platforms are looking for ways to boost the use of mobile video ads.
Facebook, which gets nearly 60% of its ad revenue through mobile, according to its Q1 2014 figures, sees mobile video as a burgeoning area and is introducing a range video ad formats. These include Video App Install Ads, which enable marketers to drive downloads of their apps through video ads in the mobile news feed. The social network has also launched its premium auto-play video ads in the US (which play silently until clicked, after which the sound comes up) and is introducing this to other markets, including the UK.
Meanwhile, Facebook's image-sharing social network Instagram has introduced video and is striking deals with brands to create what is being billed as beautiful and memorable advertising.
Chris Jacob, director of product marketing at Salesforce ExactTarget Marketing Cloud, believes that mobile video is quickly becoming a vital part of most marketing strategies. He says: "As mobile video consumption continues to increase, it is becoming an important medium for marketers to maintain brand awareness, build loyalty and influence the customer journey.
"Advertisers are realising that delivering engaging location and smartphone or tablet-optimised video is not only powerful, but is also becoming the best way to reach much of their target audience."
An attractive feature of mobile video advertising via social networks is the sophisticated audience targeting and analysis that is now possible. Jacob points to other advantages, such as tapping into the always-on customer environment and reaching potential consumers when they are most engaged. Jacob says that customers are engaging with mobile video more actively too, choosing to view the content rather than sitting passively through a standard TV ad spot.
To get the best out of mobile video advertising, brands need to use one of the ad management platforms that can guide them through what can be a complex process. Salesforce ExactTarget Marketing Cloud offers the Social.com service, a platform allowing advertisers to launch, manage and optimise their video campaigns efficiently and at scale.
Social.com enables brands to use their first-party customer data to better inform their targeting through Facebook's Custom Audiences product. This allows brands to supply Facebook with email addresses from their customer list so the social network site can anonymously target those users with ads. Meanwhile, social.com also offers features such as Interest Clusters & Draft Campaigns, which help boost return on investment.
Mobile video offers stunning prospects for advertisers to engage with audiences through the devices that they keep closest to them. They will need to bear in mind that there are differences between how people use their smartphones and tablets - tending to spend longer on tablets while using smartphones in a more functional way. But given the opportunities for targeting people by location, activity and through their social networks that mobile offers, brands are likely to build it into their marketing plans.
Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. An effective video initiative can also bolster your other marketing strategies.
Galactic Café, developer of the recent narrative-driven game The Stanley Parable, got it right.
Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos. These users have a tremendous following that tune in for their first impressions of new games.
The developers engaged these YouTube users directly through dialogue in the game. The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café.
A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).
We’ll discuss ways to blend video marketing into your online presence, and how easy it is to measure engagement and see results from it. With the proliferation of mobile devices as our primary means of Internet access, and bandwidth and speeds increasing with fiber-optic Internet, it’s prime time for video.
1. Crunch the numbers
Video content is easily subject to behavior analytics. Because video content is also tagged with keywords and ranks in Google search, you can use a video-hosting site such as YouTube to track interaction. Online retailers such as Amazon and Dell report an increase of as much as 35% when video is incorporated.
Video product reviews on Amazon nearly always appear at the top of Google’s rankings.
Takeaway: Video content is also easy to share via social networks, and software developers have prioritized video integration in site creation.
2. Reach customers on a deeper level
Our draw to video is subliminal, too. The concept of fusiform facial area suggests the brain processes categorical data about a person by facial recognition. Basically, the idea is that a person’s face is a factor in how they understand and process the message that person delivers verbally.
Takeaway: A face, a voice, and most of all, emotion, convey what language alone cannot.
3. Grab attention
Words and images are static. Page viewers are increasingly scan readers. It takes notable effort to read a 300-word blog post, especially compared to a simple click of a video play button. When visitors hit that button, it gives you the chance to actually talk to your prospect. It’s your window to their home.
Takeaway: Video is an extension of the personal connection we wrote about above, but with a familiarity of having “met” you through your video.
4. Let your followers sing your praises
Happy customers are gold. You can harvest recorded testimonials at a tradeshow, and it’s best to get as many as you can – aim for at least three, maybe as many as 12. You can also hire a video crew to hold a one-day shoot. Know what key messages you’re looking for when you edit.
Takeaway: The Q&A approach will put your testimonial subject at ease, and will allow you to direct the conversation toward those key messages you identified.
5. Go forth and conquer
A marketing video on your site is just the beginning. Start a YouTube channel. Incorporate video on landing pages. Post them to social media and your blog page. They’re easily shared through these channels, and the more a video is shared on quality sites, the better your Google page rank.
Takeaway: You’ll reach exponentially more potential clients with a well-made, well-placed video than with nearly any other means of marketing.
Over the past year, we’ve noticed a stiff increase of demand for video productions, mostly for the benefit of improving our clients’ websites and with the purpose of increasing the conversion rate of website visitors. I predict that this will become an even bigger trend in the next few years, and that video will increasingly become the way of communicating key messages to clients.
According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online. In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video. These are impressive statistics, and when looking at the YouTube statistics below, this becomes even more convincing:
YouTube is the second biggest search engine (after Google).
60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
Over 4 billion videos are viewed a day.
Over 800 million unique users visit YouTube each month.
Over 3 billion hours of video are watched each month on YouTube.
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth.
So what does all of this mean for us and our businesses? It indicates that people love to consume video and we have to adjust to that fact and serve them with the type of content that they prefer. Yes, a lot of the online video consumption is driven by recreational and entertainment videos. However, there is clear evidence that video is equally prominent and impactful for business purposes.
Virtually 60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information.
75% of all executives said they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos.
65% of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website after viewing a work-related online video.
All of this culminates in the conclusion that you should start implementing a video content strategy if you haven’t done so yet. Here are the top 5 reasons why you should:
1. Your clients want it. All of the trends indicate that your clients want video from you. Not delivering on this desire only means somebody else will.
2. More content in less time Video is a unique way of communicating a lot of information in a short period of time. According to Dr. James McQuivey of Forrester Research,watching a minute of video is the equivalent of reading 1.8 million words.
3. Branding Branding is a complex business. Videos allow you to further craft and shape your brand. Video allows you to convey emotions that you can’t bring across with text and still photos only; it provides you with an opportunity to add different attributes to your brand.
4. Multi-purpose use We have clients that use their videos not only on their website, but also push them out through all the other online channels (e.g. YouTube and Social Media). In addition, they often use the videos in presentations in offline settings, e-mail marketing campaigns or on TV in waiting rooms.
5. Website Quality Videos improve the overall quality of a website, and how the website is used.
6. Show your personality and profile Video allows you to project a better and more personal profile to your company and as well as your clients.
For example, lawyers or doctors can give videos a personal touch, which is something that clients very much respond to.
7. E-Mail Marketing Using videos in E-Mail marketing generates 2-3 times higher click-thru rates compared to static E-Mails.
8. Video prepares you for the future. Roughly 66% of the world’s mobile data traffic will be video by 2014. All smartphones and most mobile devices are optimized for video consumption. Being able to provide content in video format increases your ability to differentiate yourself from your competition.
Welcome to the future of marketing – watch videos on multichannel marketing, social marketing, viral marketing, mobile marketing, marketing strategies, ideas, relationship marketing, direct mail, and email marketing, brand development, campaign slogans, market research, selling to consumers, consumer trends. Huge number of marketing resources on this site, which has had 13 million unique users, plus YouTube marketing videos – over 5 million video views of Patrick Dixon’s keynotes, marketing presentations and seminars. Read about the ultimate marketing slogan and the fundamental values that will underpin all effective marketing in future.
Video: Google Zeitgeist CEO Summit on future of marketing and why traditional advertising is dead in a world ruled by virtual communities. Patrick Dixon has given keynote presentations at a number of Google client events on social networks andmultichannel marketing, as well at conferences for many of the world’s largest multinationals on marketing-related issues. Many marketing teams are being left behind – there is more to online marketing than website redesign, Twitter and Facebook or bulletin boards.
Consumers are thinking and behaving in new ways, expect new things, interact differently – and are increasingly intolerant and impatient with any company that seems to be stuck in a slight time-warp.
That means a totally different approach to marketing strategy – more than just bolting on a new channel or two. More than adjusting marketing mix.
Discover why so many marketing directors are tired of marketing. Watch the video:
Digital marketing means a different mindset altogether: a big psychological jump forcorporations who have relied on large, successful websites backed by direct mail, print, TV, radio, e-mail and online advertising and maybe a few iPhone apps. Those things are no longer enough. Marketing often means rethinking the entire sales package, how we sell, what we sell, when we sell. Marketing can mean having to go back to product design teams, and engaging direct with communities online – not just people on your own websites.
Forget multichannelconsumers – think about multitasking consumers. You may think you are reaching an audience with a TV campaign, but many of them are on Facebook, or searching online, or replying to an SMS or playing games at the same time as you hope they are paying attention to you.
The days of shouting, hype and spin are over. It’s just too noisy with too many brands, too many distractions. Tomorrow’s campaigns need to be about information, revelation, timely advice, trusted friends, personal insight, sensitive timing, sharp relevance, saving time and money.
Future of Marketing – Q&A session on social marketing / social networks impact on corporate image and recruiting – for STARS Leadership Summit
Marketing and call-centre disasters. Why marketingstrategies can be destroyed by poor customerrelationship management and robot answering machines. Reality check in personal marketing.Keeping customer focus. Customer relations really matter when it comes to cross-selling: who is really owning the customer relationship? Which department? Which product team? Who is thinking about the overally customer experience?
Future of marketing and consumer trends: direct mail, network, email, strategies, ideas, relationship marketing, market research, consumer reports, campaign slogans.
Video: Future of Marketing – to Women. Marketing to women over 65 is a major opportunity neglected by many corporations. Key marketing trends driven by changing demographics and lifestyles. Part of keynote to 700 of Aditya Birla Global Team (India / Thailand)
Themes: branding, successful brands, new consumer values, slogans for the third millennium, direct marketing in the mobile digital age, how to reach target groups more effectively, product placement, designing and testing future advertising campaigns, image-building, corporate identity, selling into developing markets, understanding consumer preferences and behavior.